Pushpa: The Rule (Pushpa 2) already has a set benchmark for all the film industries in India as it has become the first film in India to have done business of more than Rs 1000 crore before its theatrical release.
Key Highlights
- Headlined by National Award-winning actor Allu Arjun and Rashmika Mandhana, Pushpa 2 is all set for its grand theatrical release on December 6.
- Sukumar’s Pushpa: The Rule has surpassed the benchmark of Rs 1000 crore in its pre-release business.
- Pushpa 2 also features Fahaadh Faasil in the key role.
- Bollywood actress Shraddha Kapoor will be seen in a special item song dancing with Allu Arjun.
It seems that the buzz for the much-anticipated and long-awaited sequel of Allu Arjun Pushpa is only getting intensified and growing significantly with every day passing. Recently, news broke out that Pushpa 2 which is also known as Pushpa: The Rule already has minted over Rs 1000 crores in its pre-release business. Yes, you read that right, believe me or not, Pushpa 2 already has collected over Rs 1000 in its pre-release business. Setting a new benchmark for all the films being currently produced in every corner of India, Pushpa 2 already earned Rs 1065 crores before its business at the box office. You must be wondering how it is possible. If yes, we have explained it comprehensibly in the following sections of this column.
The reports suggest that Pushpa 2 has earned Rs 1065 crore even before its theatrical release. Many people are wondering how it is possible. For those people, we have given the breakdown of Pushpa 2’s pre-release business. The theatrical rights of Pushpa 2 have been sold worldwide for Rs 640 crore. Yes, you read that right, with Andhra Pradesh and Telangana regions contributing the most, where theatrical rights sold for Rs 220 crore considering the immense craze for the film. In North India or the Hindi belt, the theatrical rights for the upcoming film of Allu Arjun were sold for Rs 200 crore. In Tamil Nadu, the theatrical rights sold for Rs 50 crore, for Rs 30 crore in Karnataka, for Rs 20 crore in Kerala, and for Rs 120 crore in overseas.
After the theatrical rights, the second-highest contributing factor in the pre-release business of Pushpa 2 is digital rights. The digital rights of Pushpa 2 have been sold for a whopping Rs 275 crore. According to the reports, streaming giant platform Netflix paid a sum of Rs 275 crore to the makers of the film to secure its streaming rights. Furthermore, the music rights of this upcoming highly anticipated film went for a sum of Rs 65 crore. The satellite rights of Pushpa: The Rule was acquired for Rs 85 crore. However, it is not confirmed yet which network bought the satellite rights of Pushpa 2. If we sum up all the amounts paid to the makers of Pushpa 2 prior to its theatrical release, it surpasses the mark of Rs 1000 crore.
To continue the momentum and grow the buzz of the film, the makers of the film have been teasing the fans for a long time with posters, first-look, behind-the-scenes, and teasers of the film. As of now, the theatrical release date of Pushpa 2 has been shifted multiple times but this time the makers are confident with the December 6 release date as they have shared multiple posters of the film with the same date, re-assuring the grand release of the film.
In Case You Didn’t Know
- Actress Shraddha Kapoor’s item song in Pushpa 2 has not been filmed yet.
- Pushpa: The Rule marks the reunion of superhit trio director Sukumar, actor Allu Arjun, and music director Devi Sri Prasad aka DSP.
- Pushpa 2 is bankrolled by Ravi Shankar and Naveen Yerneni under the banner of the Mythri Movie Makers in association with Sukumar Writings.